King Cup is a leading wholesale supplier of high-quality cups and related products in South Africa, with a presence in key cities like Johannesburg, Durban, and Cape Town. They offer an extensive range of items, from plastic and coffee cups to eco-friendly straws and custom-branded solutions, catering to diverse needs in the food and beverage industry with competitive pricing and a commitment to quality.
Their business model was previously reliant on traditional distribution methods, selling through large retailers. This meant customers hand a very limited amount of products to buy from King Cup’s extensive and growing catalog. They also were missing potential value-add offerings such as custom branding and printed products.
In order to better support these shifting demands, which their existing model could not accommodate, they therefore required an improved approach to connect with and serve new customers promptly.
This is when they contacted us to help them develop an engaging online brand presence, building a robust and intuitive e-commerce platform, and deploy advanced automated marketing strategies, including SEO and Google Shopping Ads (via Merchant Center), to enable potential customers to discover their products effortlessly and convert at high rates.
Services Rendered
- Create brand identity
- Web & mobile UX/UI design
- Woocommerce store development
- SEO/ GEO optimisations
- Google Ads, Display Network, Shopping
- Kliken AI Automation (Merchant Center feed)
- Direct marketing – email
- Bulk data management
- Google Analytics & reporting
- Technical recommendations
- On-going support & maintenance
Challenge
King Cup had no prior e-commerce presence and was entering the online sales arena for the first time. They needed to establish a fresh brand identity and deliver an engaging shopping experience. Guidance was essential for e-commerce logistics and fulfilment, encompassing shipping rules and rates, as well as return policies. Uncertainty surrounded budgeting and executing online marketing campaigns. While they possessed deep knowledge of their market, products, and customers, they required assistance in leveraging e-commerce tools and a roadmap to launch on WooCommerce.
Solution
We crafted a best-in-class e-commerce store on WordPress with WooCommerce, incorporating top-tier product and collection data enrichment to amplify organic traffic via search engines.
To achieve a sleek, professional appearance optimised for sales, we tailored the store to their specifications, fine-tuning layouts, colours, and typography for an immersive user journey.
We executed thorough Search Engine Optimisation (SEO) alongside automated Google Shopping Ads driven by Kliken AI Automation. For advertising, we employed a blend of shopping ads through Kliken, Google Ads, and the Google Display Network to attract new shoppers and retarget previous visitors.
To facilitate lead generation, we incorporated features for managing enquiries on bulk order discounts and custom branding.
We built a customer database for direct marketing, integrating Mailchimp to orchestrate impactful email campaigns.
Furthermore, we established the Payfast payment gateway, delivering a secure and streamlined online payment system suited for South Africa.
Within the Google Ecosystem, we configured Google Workspace for professional emails and additional organisational tools. We also optimised their Google Maps listing, resulting in heightened in-store foot traffic.
Lastly, we integrated Google Analytics and Search Console to furnish precise insights, fostering enhanced reporting and informed decision-making.
Results
Starting from nothing but an idea and dream, we launched their new venture in just a couple months, taking the very first orders soon after store activation. They then expanded rapidly into untapped markets they previously didn’t have access to, now regularly supplying a wide range of food and beverage businesses across South Africa and extending into southern Africa.
The implemented automations enabled rapid, efficient scaling without proportional rises in fixed costs (like hiring more sales reps to increase sales), thereby increasing profitability as the business grew.
Moreover, they benefited from enhanced cash flow through advance payments on online orders prior to fulfilment, contrasting their former distribution approach that involved extended terms with major national retailers—a model they have since transitioned away from.
A success story we are extremely proud of. We can support your business to reach it’s full potential in the same way, so contact us today to discuss your next project.
